Vantage Data House

Gambling Attitudes & Priorities

Behavior, awareness, issue priorities, and attitudes toward online casino gaming in Louisiana

vantagedatahouse.com N = 1,205 respondents May 15, 2026 Poststratified ML estimates

Overview

Key Findings

High-level takeaways from modeled estimates

Note on Methodology

We estimate a machine learning ensemble that predicts opinion as a function of party, geography, age, sex, education, income, religion, race, and contextual variables. We generate predicted probabilities for detailed demographic cells and post-stratify them to the county, congressional district, state house, and state senate levels using turnout-adjusted population weights before aggregating to the national level. Reported differences (e.g., rural vs. urban) reflect differences in predicted support for those populations as they are composed—including their partisan and demographic makeup—rather than simple unweighted survey averages. As a result, rural–urban differences are not strictly ceteris paribus; they partly reflect differences in partisan composition. For ceteris paribus-style comparisons, we report within-group breakdowns and crosstabs (e.g., rural vs. urban within party).

What Voters Have Done

Gambling Behavior & Offshore Awareness

Gambling participation, types of gambling, and awareness of offshore online casinos

What Voters Believe

Belief Landscape

Agreement and disagreement with statements about online casino legalization in Louisiana

Sorted by selected metric (descending). Hover bar labels for full statement text.

Which Arguments Win

Argument Matchups

Head-to-head argument pairings — which framing wins statewide?

Sorted by winning-side margin. “Neither / Don't know” shown separately.

What Revenue Use Matters

Priorities & Revenue Uses

Top issue priorities and preferred uses of iGaming tax revenue

How Movable They Are & Who They Trust

Persuadability & Trusted Messengers

Firmness of views on iGaming and most trusted voices on this issue

Survey Questions

Topline Results

All 28 attitude and behavior questions from the Louisiana iGaming survey

Demographics

Demographic Breakdown

Explore one selected question by demographic group

Interactive Explorer

Crosstabs Explorer

Cross-tabulated estimates for one selected question

Values are weighted poststratified estimates (percent).

Archetypes

Archetypes

View archetype support by question and response category