Vantage Data House
Gambling Attitudes & Priorities
Behavior, awareness, issue priorities, and attitudes toward online casino gaming in Louisiana
Overview
Key Findings
High-level takeaways from modeled estimates
Note on Methodology
We estimate a machine learning ensemble that predicts opinion as a function of party, geography, age, sex, education, income, religion, race, and contextual variables. We generate predicted probabilities for detailed demographic cells and post-stratify them to the county, congressional district, state house, and state senate levels using turnout-adjusted population weights before aggregating to the national level. Reported differences (e.g., rural vs. urban) reflect differences in predicted support for those populations as they are composed—including their partisan and demographic makeup—rather than simple unweighted survey averages. As a result, rural–urban differences are not strictly ceteris paribus; they partly reflect differences in partisan composition. For ceteris paribus-style comparisons, we report within-group breakdowns and crosstabs (e.g., rural vs. urban within party).
Response Universe
Response Geography
What Voters Have Done
Gambling Behavior & Offshore Awareness
Gambling participation, types of gambling, and awareness of offshore online casinos
What Voters Believe
Belief Landscape
Agreement and disagreement with statements about online casino legalization in Louisiana
Sorted by selected metric (descending). Hover bar labels for full statement text.
Which Arguments Win
Argument Matchups
Head-to-head argument pairings — which framing wins statewide?
Sorted by winning-side margin. “Neither / Don't know” shown separately.
What Revenue Use Matters
Priorities & Revenue Uses
Top issue priorities and preferred uses of iGaming tax revenue
How Movable They Are & Who They Trust
Persuadability & Trusted Messengers
Firmness of views on iGaming and most trusted voices on this issue
Survey Questions
Topline Results
All 28 attitude and behavior questions from the Louisiana iGaming survey
Demographics
Demographic Breakdown
Explore one selected question by demographic group
Interactive Explorer
Crosstabs Explorer
Cross-tabulated estimates for one selected question
Values are weighted poststratified estimates (percent).
Archetypes
Archetypes
View archetype support by question and response category